Mack Weldon

Project: OOH + Digital

YEAR: 2019

ROLE: design + animation

We built out a “Map Weldon” campaign featuring Mack Weldon products stress-tested in the best place on earth: NYC MTA.

During this campaign we did close research on the numerous elements plaguing New Yorkers: man-bunching + manspreading, mysterious smells in crowded places, stains on shirts on your way to fancy places.